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New New Theatre Branding

“We’re not slick, we’re not refined and we don’t conform.”

This statement by New Theatre is summed up brilliantly in their new branding by Interbrand.

I absolutely love the new logo and identity! It’s simple, witty and amazingly flexible. The way the slab serifs of the ‘N’ monogram are integrated into every part of the identity is brilliant. I particularly like the ‘open/closed’ and toilet signage.

Read more about it over at Brand New.

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