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All posts in Design Inspiration

Fundamental Elements of Design

Here’s a great video by Erica Gorochow on the fundamentals of design and how to use them to make a brand iconic.

New New Theatre Branding

“We’re not slick, we’re not refined and we don’t conform.”

This statement by New Theatre is summed up brilliantly in their new branding by Interbrand.

I absolutely love the new logo and identity! It’s simple, witty and amazingly flexible. The way the slab serifs of the ‘N’ monogram are integrated into every part of the identity is brilliant. I particularly like the ‘open/closed’ and toilet signage.

Read more about it over at Brand New.

new theatre 01

new theatre 02

new theatre 03

new theatre 04

new theatre 05


Logo analysis by a 5-year-old

Cincinnati, Ohio-based identity designer Adam Ladd asked his 5-year-old daughter her impressions on some popular logos.

Her responses are very cute – take a look.

Via Brand New.

PBS Typography Video

I stumbled across this great PBS video – part of their ‘Off Book’ series – that aroused the type nerd in me! It also happens to feature Deroy and Julia from one of my favourite design studios, Hyperakt. Check it out…

Eli, No!

I’ve admired the work of Katie Kirk and Nathan Strandberg over at Eight Hour Day for many years now, and finally got my hands on some of their work – in the form of Katie’s brilliant kid’s book Eli, No!

The story is cute, the illustrations are brilliant, and the type is nicely considered. My boys are going to love it (almost as much as I do)!

The blurb on that back says this: Eli is an adorable dog who likes to get into trouble. So what do we say when he misbehaves? Eli, No! Follow along Eli’s path of chaos, in a story about amusing antics and unconditional love.





Movember Branding

I was wandering through the Movember website today and couldn’t help but fall in love with this year’s branding.

It’s got a friendly vintage feel that makes me wish I was part of the Movember family. The worn textures, retro type and muted colour all come together to create a convincing and successful brand.

I’m not sure who designed it, but Kudos to whoever it is!

The video series is brilliant too – here’s my favourite …

Tasty Invitation

I’ve never been to a pig roast, but it sounds awesome and looks even better thanks to this great invitation (by McMillian + Furlow, via FPO). The fun type treatment and casual wording really sell this for me, though I’d have liked to see a more interesting print method such as letterpress or screen printing. More here.

pig roast

pig roast

Liquorice allsorts

A great idea for business cards from design studio Liquorice (some of whom are former RMIT classmates of mine).

In their words: Each card is triplexed with an ‘Allsorts’ colour sandwiched with black, screen-printing the outside layers produced a great tactile finish.

Liquorice 1

Liquorice 2

Letterpress Video

Here is a beautiful video showing the process of letterpress printing. Enjoy!

Letterpress from Naomie Ross on Vimeo.

Great Sporting Logos Are Few and Far Between

AFL logos feature

Sporting logos or emblems often have a rich history, but all too often they suffer from ordinary design execution. Whether they are visually cluttered, too detailed, awkward, or over-the-top, sporting logos tend to fail on one or many accounts – and AFL club logos are no exception.

In this post I’ll look at the best and worst of the current AFL club logos. Continue Reading →